Hi my name is Shauna and I’m the maker behind Fenwick & Co.
After taking some time away from my business that I poured my heart into for 13 years to welcome my daughter into my life I soon found myself missing having a creative outlet.
When my daughter was 8 months old I found myself at home and itching for a new project. I have been a creative all my life with a 13-year history as a co- owner and designer/screen-printing artist of Edmonton based clothing brand Salgado Fenwick.
I wanted to be home with my daughter, I wanted to be there to see every smile, every new phase; but something was missing. I still loved my work and wanted to do something that worked for my new family.
I wanted to make things for parents like me. The goal was to build a product line that focuses on natural fibres, comfort, “curb appeal” and practicality. Life with babies and toddlers is messy so things need to be easy to wash and they need to last!
I found that my daughter was growing out of things faster than I could keep up. I felt like things didn’t last more than a few weeks, and she was growing out of things faster than she could wear them. I was given a pair of grow-with-me-pants that were great and lasted so much longer in her rotation! I adapted that style, into the Peek-A-Boo Joggers. The first pair of joggers I made when my babe was about 8 months old and we have finally out grown them at 16 months. Which is half her lifetime so I will take it!
Fenwick & Co. became a hub to integrate all the mediums I love into a concept that fit my new phase of life.
My creative process allows me integrate it all in to the final Home or Baby Textile/product. A lot goes into each piece here is a snap shot.
Design and pattern drafting - Design and draft each pattern and grade for sizesIllustration- with pencil and paper and later ink pen I draw out the image.Cut- Each size and pattern is hand cut to make it ready for screen printing. Screen Print - Each item is individually screen printed with the image. Sewing - Each Piece is hand sewn with love.
It's a labour of love but each phase is another opportunity to work with my hands and create things that are useful, beautiful, kid friendly and practical!
When you shop Fenwick & Co not only are you getting a unique handmade product that was made with love, you are shopping small and that means the world to makers like me.